MURFRESBORO, Tenn. — Blue Raider fans across Central State and across the country will be #BLUEnited this fall, as Middle Tennessee Athletics launches its #BLUEnited marketing campaign ahead of the start of the first games of the 2022-23 season in August.
Fans will be able to spot new #BLUEnited branded billboards, yard signs and facilities on the MTSU campus and across Murfreesboro in the coming weeks and on all Blue Raiders social media channels.
“#BLUEnited is about uniting our community around the Blue Raiders,” Associate AD for Marketing and Fan Engagement Chelsea Floyd said. “When you get off I-24 or 840 in Rutherford County, we want the first thing you see is that this is your Blue Raiders’ hometown. Murfreesboro is our community, and we want to connect with every part of town, from Rockvale to Lascassas!”
Middle Tennessee fans are #BLUEnited every time they come together to support the Blue Raiders, whether it’s here in Murfreesboro, Mid-State or anywhere in the world. While continuing to be #StrongerTogether, as the Athletic Department has done while providing security during the peak of the COVID-19 pandemic, #BLUEnited gives Blue Raiders around the world a chance to show their pride in their school, their student-athletes and, above all, in another.
MTSU Athletics encourages Blue Raider fans to place the #BLUEnited sign in their front yard to show their Blue Raider pride wherever they can find their home. Blue Raiders around Murfreesboro and Mid-State can pick up a sign at the Hall of Fame Building on campus. Signs will also be available for pickup at all summer tour stops, including the upcoming Blue Raider Blitz.
Fans are also encouraged to support MTSU Athletics with the tagline online, by tagging posts with #BLUEnited. The brand rollout will continue throughout the summer as the Blue Raiders return to campus and begin preparing for their upcoming seasons.